Broach

Broach - means - to introduce, announce, present.

Nature scientist took the opportunity to broach the subject of a hike in Global warming.

Don't misspell this word  as "brooch" which means an ornamental pain.

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Bovine

Bovine - means -  Cowlike, patient, sluggish

Ram's bovine eyes were brown and unblinking.
Rachna's bovine temperament was a great help in her research.

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How to Improve Vocabulary

We all know the power that words can have. That's why improving your vocabulary is so very important. If you are just wanting to learn more vocabulary words or if you are learning English as a second language there are some easy ways to improve your vocabulary.

 
 
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   Step 1
   One of the best ways to improve your vocabulary is to read. By reading a variety of books, magazines, and newspaper articles you can improve your vocabulary tremendously. Not only are you learning new words but you are also learning how to use them appropriately in a sentence. So challenge yourself to read more! Try to read for at least 30 minutes every day. In a very short period of time you will see an improvement in your vocabulary.
   
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   A fun way to improve your vocabulary is to play word games. Playing scrabble and doing crossword puzzles are great ways to boost your vocabulary. Now you can even play word games online. There are many games online like scrabble and text twist that allow you to compete with other players. Who knew learning vocabulary words could be so fun!
   
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   The internet offers you many resources in your quest for improving your vocabulary. There are many sites that offer you a word of the day. You can have a daily email sent to you with a new word each morning. It will provide the word, the definition and an example sentence. Just google a word a day and you will have many options to choose from.
   

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How to Learn English Spelling

 Learning to spell in English can be simple and frustrating at the same time. There are certain rules in the English language that dictate how most words should be spelled. The problem is that not all words follow the rules. Also, the rules vary according to the type of English being used --- American English or "Commonwealth" English (the type used in England and most of the former English colonies, such as India). Learning to spell English words requires one to know both the standard spelling rules as well as the most common exceptions. Always, a good dictionary can be invaluable when learning how to spell (and use) English words.

Instructions

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   Step 1
   For words that use the diphthongs "ie" or "ei," remember "I" before "E" except after "C." That is one of the more commonly known rules of the English spelling, and is demonstrated by words such as "achieve," "siege," "believe," "receive," and "receipt." The word "seize" is an exception to the rule.
   
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   Step 2
   Learn which words have silent letters. Words with a silent "e" at the end of the word are easier to figure out. Words such "fine," "home" or "lame" are easy to recognize, as the silent "e" at the end indicates that the first vowel is pronounced with its long sound. More difficult are words that have silent letters in other places in the word. For example, words such as "psychology" (silent "p") or align (silent "g") both have letters that are not vocalized when the words are spoken.
   
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   Step 3
   Memorize the order of consonants when they are grouped together. Sometimes it can be easy to put consonants that are in a cluster in the wrong order. For example, the letter "n" goes before the letter "m" in words such as "enmity" and "environment."
   
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   Step 4
   To make nouns plural, the regular rule is to add "s" to the end ("cats," "cars," "buildings"). For nouns that end in "y," add "ies" -- for example, the word "baby" becomes "babies" and the word "family" becomes "families" when made plural. Some Latin words that are fairly common in English can be made plural according to Latin rules or English rules, depending on preference -- for example, "medium" is almost always made plural with the Latin form "media," but "forum" is often made plural with the English "forums" (rather than the Latin "fora").
   
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   Step 5
   Remember that there are many words that sound alike but are not spelled the same. Those words are called homonyms. For example, the word "right" sounds just like the word "write," although the meanings and spellings are different. Likewise, the word "dear" sounds like the word "deer," although they are spelled differently as well. Many people confuse the spelling of the similar sounding words "to," "two," and "too."
   
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   Step 6
   Be careful when writing colloquialisms and contractions that are common in spoken English. For example, somebody might say "I should've checked the dictionary," but be quoted as saying "I should of checked the dictionary" (the "of" being used instead of the contraction for "have," "'ve"). Also, some two-word phrases take on different meanings depending on whether the words are connected or separated: For example, "round up" is a verb, while "roundup" is a noun

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I never made misteaks! Why mistakes in words happen?

Words have shades and hue of meaning and nuances. Many a caused by the irrational, irritating, unphonetic and difficult spelling of English words.these characteristics make learning English tough especially for non-native speakers. This difficulty is compounded by the innumerable homonyms and homophones in English words that sound a look alike but mean different things. This blog -- daily vocabulary and idioms feed engine. Contains several such examples.
Other difficulties arise when people were reared by British English reigns supreme immigrate to this country and have to content with American English spelling. Still other mistakes stem from poor reading or no reading or studying habits, substandard education, lack of access to library, lack of personal library and, above all, a lack of interest or motivation, otherwise known as apathy
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Agoraphobia

Agoraphobia -- fear of crowds or open spaces, abnormal fear.

People with agoraphobia are afraid of being embarrassed or court helpless in crowds or in the midst of an open space.
The man was afflicted with acrophobia which prevented him from leaving his home for years at a time.

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Acrophobia

Acrophobia -- fear of heights, abnormal fear.

She has never visited the building terrace because she has acrophobia.
Some people refuse to fly in aeroplanes. They are not afraid to fly, they are just afraid of heights, they are agoraphobic.

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Abridge

Abridge -- to shorten, abbreviate .
It's easy to write a long memo. To abridge it usually takes much longer.
The collegiate dictionaries are abridgments of larger works.

In American English fledgeling, acknowledgement and judgement, like Abridgment, are spelled without an E after the G, although abridgement is also correct.
The British style generally is to retain the E increase and similar words.

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Transcend

Transcend - to go beyond, exceed, surpass, to climb across etc.

Civility transcends good manners.
Superb acting transcends physical likeness and the accurate recitation of lines.
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Point of Sale ( POS )

Point of sale (POS) or checkout is the location where a transaction occurs.
A Retail Point of Sales system typically includes a computer, monitor, cash drawer, receipt printer, customer display and a barcode scanner.

 The POS unit handles the sales to the consumer but it is only one part of the entire POS system used in a retail business. “Back-office” computers typically handle other functions of the POS system such as inventory control, purchasing, receiving and transferring of products to and from other locations
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Market Research

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy.

Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.Questionnaires and focus group discussion surveys are some of the instruments for market research.

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Trade Mark ( TM )

Trademark - An exclusive special symbol, design, word etc, used to represent a product or firm.

A trademark or trade mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.

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S.W.O.T Analysis

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face.


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